About Us

Brew City Cigar Festival is presented by Metro Cigars and Au Contraire Events

Our Vision

Metro Cigars LLC and Au Contraire Events LLC have joined together to deliver Milwaukee’s hottest cigar party for cigar enthusiasts! 2013 marked our first annual Brew City Cigar Festival. Our vision is to create a first-class experience for every attendee, sponsor and exhibitor which generates fun and camaraderie – and becomes the go-to event in Wisconsin and surrounding states year after year. Thanks to our wonderful supporters, we have achieved success! We are dedicated to featuring the world’s best premium cigars; the finest spirits, wine and beer from around the world; delicacies from the region’s finest restaurants and caterers; mood-setting live entertainment; and luxury lifestyle companies to accentuate your ultimate cigar night out. This is THE night for cigar smokers!

Join us for a night of fun and camaraderie with 600 cigar lovers!


Left to right: Jennifer Groh, Paul Groh, Beth Borst

Left to right: Jennifer Groh, Paul Groh, Beth Borst

The Founders:

Jennifer and Paul Groh

Owners of Metro Cigars with locations in Brookfield and Germantown, with a passion for premium cigars and building relationships with cigar enthusiasts everywhere.

Beth Borst

Marketing and event professional with a passion for sharing good times over a cigar and drink with friends, family and now – more than 600+ cigar enthusiasts at Brew City Cigar Festival.