About Us

Our Vision

Metro Cigars LLC and Au Contraire Events LLC have joined together to deliver Milwaukee’s hottest cigar party for cigar enthusiasts! 2013 marked our first annual Brew City Cigar Festival. Our vision was to create a first-class experience for every attendee, sponsor and exhibitor which generates fun and energy – and becomes the go-to event in Wisconsin and surrounding states year after year. Thanks to our wonderful supporters, we achieved success! We are dedicated to featuring the world’s best premium cigars; the finest spirits, wine and beer from around the world; delicacies from the region’s finest restaurants and caterers; mood-setting live entertainment; and luxury lifestyle companies to accentuate your ultimate cigar night out. This is THE night for cigar smokers!


Left to right: Jennifer Groh, Paul Groh, Beth Borst

Left to right: Jennifer Groh, Paul Groh, Beth Borst

Jennifer and Paul Groh

Owners of Metro Cigars with locations in Brookfield and Germantown, with a passion for premium cigars and building relationships with cigar enthusiasts everywhere.

Beth Borst

Marketing and event professional with a passion for sharing good times over a cigar and drink with friends, family and now – more than 600+ cigar enthusiasts at Brew City Cigar Festival.